Small on purpose. Built to be run by you.

We find the places your business leaks hours and money — the enquiry nobody answered, the quote nobody chased, the same details typed into three systems — and we put a number on each one. That written plan is the real product: what's worth automating, in what order, and what each item is worth in dollars. Then, if you want, we build it — in your accounts, connected to the tools you already use. We keep a shelf of working systems, so the common fixes are mostly built before we start.

The owners we're useful to run businesses of roughly two to twenty, where the owner is still the one answering, chasing and re-typing. The industry matters less than the shape of the work: things arrive by phone, text or email, and a person has to handle each one. If that's not your problem — if what you need is product work, sales strategy, or capital — we're the wrong hire, and we'll say so on the first call.

No. Everything connects to what you already run — your calendar, your inbox, your booking system, your spreadsheets — and it's all set up in your accounts, in your name, from the first minute. If we stop working together, you keep the accounts and every piece of data in them. Your existing tools hold the information; this is the thing that finally acts on it.

Less than you'd expect, and in a deliberate order. The first call is fifteen minutes. The audit needs a data export, one named person we can ask questions, and a couple of working sessions. When something goes live, we sit with you until you can run it without us — that sit-down is part of the build, not an extra. And nothing sends a single message until you've read and approved the exact templates it uses.

It hands over to a human. That's designed in, not a failure state. Every system works from templates you've approved, and anything outside them gets flagged to a person instead of guessed at. The moment a conversation turns odd, or a judgement call appears, a human takes over with a one-line summary of what's happened so far. The machine does the routine work; the edge cases stay yours.

The honest answer is a shape, not a number. The roadmap is a fixed fee, and half of it is credited against anything we build afterwards. The build is quoted from the roadmap's own findings — a share of what it proves recoverable in your first year, with a floor — so the price is arithmetic done in front of you, not a negotiation. It's paid in stages, and you can stop after any stage and keep everything that stage produced.